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Contemporary advertising / William F. Arens.

By:

Arens, William F [author.]

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, 2004.Edition: Ninth editionDescription: xlii, 617, [62] pages : illustrations (some colored) ; 28 cm. + 1 CD-ROM (4 3/4 inches)ISBN:

0071248757

Subject(s):

Advertising

DDC classification:

659.1 A3

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	659.1 A3 2004 (Browse shelf(Opens below))	1-1	Available		54915

Includes index.

English

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Contemporary advertising / William F. Arens.