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Essentials of marketing research / Joseph F. Hair Jr., Mary Wolfinbarger [and two others].

By:

Hair, Joseph Jr. F [author.]

Contributor(s):

Material type: Text

TextPublication details: New York : McGraw-Hill Education, 2014.Edition: Third EditionDescription: xviii, 414 pages : illustrations, tables ,graphs ; 25 cmISBN:

9789814626347

Subject(s):

Marketing Research and Marketing Mix

DDC classification:

658.83 H153

Summary: Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	658.83 H157 2014 (Browse shelf(Opens below))	1-1	Available		68162

Includes index.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business.

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Essentials of marketing research / Joseph F. Hair Jr., Mary Wolfinbarger [and two others].