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A preface to marketing management / J.Paul Peter, James H. Donnelly, Jr.

By:

Peter, J. Paul [author.]

Contributor(s):

Donnelly, James Jr. H [author.]

Material type: Text

TextPublication details: New York, NY : McGraw-Hill Education, 2019.Edition: Fifteenth EditionDescription: xiv, 270 pages : illustrations, tables, figures ; 25 cmISBN:

9781260287257

Subject(s):

Market Segmentation

DDC classification:

658.8 P4781

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	658.8 P4781 2019 (Browse shelf(Opens below))	1-1	Available		63577

Includes index.

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A preface to marketing management / J.Paul Peter, James H. Donnelly, Jr.