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Consumer behavior / by Leon G.Schiffman and Leslie Lazar Kanuk.

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Material type: Text

TextPublication details: Singapore : Pearson Education South Asia Pte Ltd., 2007.Edition: Ninth editionDescription: xix, 541 pages : illustrations, tables, figures ; 25 cmISBN:

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Summary: The customer's decision to purchase or not to purchase a product or service is an important moment for most marketers.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	658.8342 S3 2007 (Browse shelf(Opens below))	1-1	Available		58437

Includes index.

The customer's decision to purchase or not to purchase a product or service is an important moment for most marketers.

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