Intercultural public relations : theories for managing relationships and conflicts with strategic publics / by Lan Ni, Qi Wang and Bey-Ling Sha.
Material type:
TextNew York ; London : Routledge, Taylor & Francis Group, 2018Description: viii, 329 pages : tables, figures ; 23 cmContent type: - text
- unmediated
- volume
- 9781138189225
- 659.2 N5771
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
College Library College Library | Circulation | 659.2 N5771 2018 (Browse shelf(Opens below)) | 1-1 | Available | 64314 |
Includes index.
Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions.
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