Principles of marketing /
Ligaya, Emmanuel F.,
Principles of marketing / Emmanuel F. Ligaya, [and three others]. - Manila, Philippines : Fastbook Educational Supply, Inc., 2017. - xii, 188 pages: illustrations, figures: 26 cm.
includes bibliographic reference
Marketing principle strategies -- Customer relationship : customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the marketing process) -- Workshop and presentation of marketing plan --
English
9786219560962
658.8 / L7231
Principles of marketing / Emmanuel F. Ligaya, [and three others]. - Manila, Philippines : Fastbook Educational Supply, Inc., 2017. - xii, 188 pages: illustrations, figures: 26 cm.
includes bibliographic reference
Marketing principle strategies -- Customer relationship : customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the marketing process) -- Workshop and presentation of marketing plan --
English
9786219560962
658.8 / L7231