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Principles of marketing / Emmanuel F. Ligaya, [and three others].

By: Contributor(s): Material type: TextTextPublication details: Manila, Philippines : Fastbook Educational Supply, Inc., 2017.Description: xii, 188 pages: illustrations, figures: 26 cmISBN:
  • 9786219560962
DDC classification:
  • 658.8 L7231
Contents:
Marketing principle strategies -- Customer relationship : customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the marketing process) -- Workshop and presentation of marketing plan --
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Senior High Library SHS Library Filipiniana FIL 658.8 L7231 2017 (Browse shelf(Opens below)) 1 Available 62962

includes bibliographic reference

Marketing principle strategies -- Customer relationship : customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the marketing process) -- Workshop and presentation of marketing plan --

English

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