Principles of marketing / (Record no. 3527)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01025nam a22002177i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USANT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250618102327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786219560962 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USANT |
| Language of cataloging | eng |
| Transcribing agency | USANT |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | L7231 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ligaya, Emmanuel F., |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Emmanuel F. Ligaya, [and three others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Fastbook Educational Supply, Inc., |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 188 pages: |
| Other physical details | illustrations, figures: |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes bibliographic reference |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing principle strategies -- Customer relationship : customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the marketing process) -- Workshop and presentation of marketing plan -- |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ligaya, Emmanuel F. ( and three others) |
| Relator term | authors |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Classification part | 658.8 |
| Item part | L7231 |
| Call number prefix | FIL |
| Call number suffix | 2017 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Filipiniana | Senior High Library | Senior High Library | SHS Library | 07/24/2024 | FIL 658.8 L7231 2017 | 62962 | 07/24/2024 | 1 | 07/24/2024 | Book |