Marketing Research/ Dr. Baniline Jone V. Abantao
Material type:
TextPublication details: Quezon City, Philippines. Rex Bookstore, Inc.; 2021.Edition: First editionDescription: xi, 259 pages figures, tables 22.5 cmISBN: - 9786210450361
- 658.83 A117
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College Library College Library | Books | FIL 658.83 A117m 2021 (Browse shelf(Opens below)) | 1-3 | Available | 72171 | ||
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College Library College Library | Books | FIL 658.83 A117m 2021 (Browse shelf(Opens below)) | 2-3 | Available | 72170 | ||
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College Library College Library | Books | FIL 658.83 A117m 2021 (Browse shelf(Opens below)) | 3-3 | Available | 72169 |
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| FIL 658.32 Z18c 2021 Compensation Administration/ | FIL 658.32 Z18c 2021 Compensation Administration/ | FIL 658.406 Sy1o 2024 Organizational development / | FIL 658.83 A117m 2021 Marketing Research/ | FIL 658.83 A117m 2021 Marketing Research/ | FIL 658.83 A117m 2021 Marketing Research/ | FIL 658.85 N16p 2024 Professional Salesmanship |
Includes Index
Includes bibliographical references
Preface -- Introduction to Marketing Research -- Quantitative Research --Preliminary Data Processing and Data Analysis -- Marketing Research
This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research.
English
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