Marketing management / Dawn Lacobucci.
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd., 2016.Edition: Philippine EditionDescription: xiii, 335 pages : colored illustrations, tables ; 25 cmISBN: - 9789814716239
- 658.8 L11
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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College Library College Library | Circulation | 658.8 L11 2015 (Browse shelf(Opens below)) | 1-2 | Available | 61618 | ||
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Book
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College Library College Library | Circulation | 658.8 L11 2016 (Browse shelf(Opens below)) | 2-2 | Available | 61742 |
Browsing College Library shelves, Shelving location: College Library, Collection: Circulation Close shelf browser (Hides shelf browser)
| 658.8 C183 2018 Professional selling / | 658.8 K79 2011 Principles of marketing / | 658.8 K79 2013 Principles of marketing / | 658.8 L11 2015 Marketing management / | 658.8 L11 2016 Marketing management / | 658.8 L94 2007 Services marketing : people, technology, strategy / | 658.8 P4781 2019 A preface to marketing management / |
Includes index.
Part 1: Marketing management 1 -- Part 2: Product positioning 89 -- Part 3: Positioning via price, place and promotion 144 -- Part 4: Positioning: assessment through the customer lens 250 -- Part 5: Capstone 288 -- Endnotes 323 -- Index 326
.This book is intended to be practical. The writing is very no-nonsense. This book is relatively short, also intentionally, to further heighten its utility... -- Preface
English
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