Global marketing management / by Masaaki Kotobe, Kristiaan Helsen.
Material type:
TextPublication details: Hoboken, New Jersey : John Wiley & Sons Inc., 2022.Edition: Eighth editionDescription: xxxii, 698 pages : illustrations, tables, charts ; 25 cmISBN: - 9781119667186
- 658.848 K87g
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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College Library College Library | 658.848 K87g 2022 (Browse shelf(Opens below)) | 1-1 | Available | 66245 |
Browsing College Library shelves, Shelving location: College Library Close shelf browser (Hides shelf browser)
| 658.84 T5311 2019 3G handy guide : interact with customers / | 658.848 C28 2007 International marketing / | 658.848 C998i 2023 International marketing / | 658.848 K87g 2022 Global marketing management / | 658.85 D911 2002 High trust selling : make more money, in less time, with less stress / | 658.85 G22 2009 Professional salesmanship / | 658.85 G22 2009 Professional salesmanship / |
Includes index.
These days most companies recognize that sustainability is here to stay. Being a responsible citizen means that the firm should pay attention to other stakeholders besides its shareholders.
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