Tourism and Hospitality Marketing Maria Criselda G. Gatchalian - Badilla
Material type:
TextPublication details: Quezon City, Philippines Rex Bookstore 2021Edition: Revised EditionDescription: xii, 225 pages. figures, tables 25.3 cmISBN: - 9786210427509
- 338.47910688 B142t
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book
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College Library College Library | Filipiniana | FIL 338.47910688 B142t 2021 (Browse shelf(Opens below)) | 1-3 | Available | 72117 | ||
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Book
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College Library College Library | Filipiniana | FIL 338.47910688 B142t 2021 (Browse shelf(Opens below)) | 2-3 | Available | 72115 | ||
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Book
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College Library College Library | Filipiniana | FIL 338.47910688 B142t 2021 (Browse shelf(Opens below)) | 3-3 | Available | 72116 |
Includes Index.
Includes Bibliographical References.
Preface-- Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future.
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories.
English
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