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Principles of marketing / Emmanuel F. Ligaya, [and three others].

By:

Ligaya, Emmanuel F [author.]

Contributor(s):

Ligaya, Emmanuel F. ( and three others) [authors]

Material type: Text

TextPublication details: Manila, Philippines : Fastbook Educational Supply, Inc., 2017.Description: xii, 188 pages: illustrations, figures: 26 cmISBN:

9786219560962

DDC classification:

658.8 L7231

Contents:

Marketing principle strategies -- Customer relationship : customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the marketing process) -- Workshop and presentation of marketing plan --

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due
Book	Senior High Library SHS Library	Filipiniana	FIL 658.8 L7231 2017 (Browse shelf(Opens below))	1	Available

includes bibliographic reference

English

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Principles of marketing / Emmanuel F. Ligaya, [and three others].