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Consumer behaviour / by Zubin Sethna, Jim Blythe.

By:

Sethna, Zubin [author.]

Contributor(s):

Blythe, Jim [author.]

Material type: Text

TextPublication details: London : SAGE Publications Ltd, 2016.Edition: Third editionDescription: xxi, 499 pages : colored illustrations, tables, figures ; 24 cmISBN:

9781473919136

Subject(s):

Consumer behavior and Marketing Mix

DDC classification:

658.8342 S4953

Contents:

Part I Consumer behaviour in Context 1 -- Part II Consumers as Individuals (the psychological issues) 185 -- Part III Consumers as Social Actors (the sociological issues) 375

Summary: Especially in recent years , what happens after the purchase has been made has become increasingly important.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	658.8342 S4953 2016 (Browse shelf(Opens below))	1-1	Available		63702

Includes bibliographical references and index.

Part I Consumer behaviour in Context 1 -- Part II Consumers as Individuals (the psychological issues) 185 -- Part III Consumers as Social Actors (the sociological issues) 375

Especially in recent years , what happens after the purchase has been made has become increasingly important.

English

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Consumer behaviour / by Zubin Sethna, Jim Blythe.